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News Release

Federal Realty Announces First Merchants to The Point

LOS ANGELES, Nov. 5, 2014 /PRNewswire/ -- Federal Realty Investment Trust, the developers of The Point, the Los Angeles area's newest shopping, dining and lifestyle destination announced today the first merchants who are preparing to open their doors.  The Point, located at the desirable crossroads of Rosecrans Avenue and Sepulveda Boulevard in El Segundo, will offer the South Bay a mix of popular eateries, in-demand retailers and an exclusive fitness studio. 

Athleta, the premier fitness fashion brand for women, will bring its premium active and fashion-fueled lifestyle apparel to more women who live a life in motion. Existing at the intersection of fashion and fitness, Athleta blends performance innovation with sophisticated urban style to offer versatile pieces for all-day outfitting. Customers will find apparel and gear for everything from studio and seasonal sports like yoga and swim to outdoor training activities like running.  The store located at The Point will also serve as the go-to wellness resource to help her feel as amazing as she looks.  She'll find information about upcoming local races and athletic events as well as a venue for free in-store fitness classes with the hottest local instructors. 

The Point will house many of Los Angeles' most popular eateries including Mendocino Farms, founded in 2005 by Mario Del Pero and Ellen Chen, and recognized throughout the region for its commitment to elevating the art of the sandwich.  The restaurant will be one of the first to open, offering innovative and soulful sandwiches, salads, and soups made with seasonal ingredients sourced from local Southern California farmers and food artisans.

Get ready, indoor cycling fans: SoulCycle is opening at The Point. The studio will feature over 50 bikes, SoulCycle's signature SOUL Boutique and men's and women's locker rooms.  SoulCycle reinvented indoor cycling and created a full-body cardio party on the bike. The 45-minute high-intensity cardio classes burn anywhere from 400-700 calories in 45 minutes, are led in candlelit rooms, and incorporate the use of arm weights for upper body weight training.

Superba Food & Bread will soon bring its food, art, and community to The Point.  Paul Hibler, a hospitality pioneer and owner of Pitfire Artisan Pizza, the originator of the artisan pizza movement in Los Angeles will open Superba Food & Bread, a multi-purpose hub, functioning as a coffee house, wine bar, restaurant, marketplace, and local hangout. The restaurant has bloomed in the Venice community where locals can gather anytime for breakfast, lunch, and dinner, or even a midday snack.

Lucky Brand, the Los Angeles born denim and fashion company, will open a new location at The Point. The store will be the largest in its portfolio at almost 6,000 square feet, and will represent the most significant expression of the brand. The new product assortment will bring to life Lucky's rich heritage in the worlds of denim, music, moto and Southern California living.

True Food Kitchen, created by boutique restaurant group, Fox Restaurant Concepts and based on the principals of best-selling author, Dr. Andrew Weil's anti-inflammatory diet for optimum health, will be opening. True Food Kitchen, named a 2013 Nation's Restaurant News Breakout Brand, is committed to using high-quality, locally and regionally sourced ingredients to create dishes that taste amazing while nourishing the mind, body and spirit.

Another Fox Restaurants Concepts eatery, North Italia will be joining the neighborhood.  North Italia delivers a fresh and seasonal approach to traditional Italian cooking. North Italia's menu features handmade pastas and pizzas, created daily from scratch, as well as fresh market salads, seasonal fish and distinctive wines. The restaurants will offer spacious patios ideal for al fresco dining, providing an entertaining and lively spot to eat, drink, relax and hang out. 

Orange County based retailer, No Rest For Bridget featuring fashion-savvy women's clothing and accessories will join the dynamic merchant roster. The fast-fashion retailer specializes in classy, on-trend and affordable apparel, as well as an array of accessories, beauty and home goods that cater to the modern, career-oriented customer. 

ShopHouse Southeast Asian Kitchen who opened its first restaurant in 2011 in Washington, D.C. will be joining the neighborhood at The Point.  Developed by Chipotle, ShopHouse draws on the unique flavors, ingredients and cooking methods of Southeast Asia, and takes its name from the mid-rise buildings prevalent throughout Southeast Asian cities where hard-working families live in apartments above the ground floor restaurants or markets that they operate. These shops serve as Asia's version of fast food, with tiny kitchens turning out rice or noodle bowls laced with spicy sauces, marinated meats, and a flurry of herbs and vegetables. 

"Space is limited at The Point, and we have selected a superior merchant mix that will attract, excite and fulfill our customers.  Furthermore, we are in serious negotiations with additional merchants that will be announced soon," said Jeff Kreshek, Vice President of Federal Realty West Coast Leasing.  When complete, The Point, a 115,000 square foot lifestyle destination, will house a unique blend of high-quality merchants and 25,000 square feet of Class A office space surrounding a landscaped plaza, with engaging water features, a children's play area and unique design elements that encourage staying and playing.  "We're creating a natural gathering place, relaxed and comfortable; with a vibrant shopping and dining experience for local residents and employees. The beach cities location, great access and ample parking will make The Point hard to resist," said Jeff Berkes, President, West Coast of Federal Realty Investment Trust.

The Point is scheduled to open summer 2015 and is located in El Segundo at the northeast corner of Sepulveda Boulevard (Highway 1) and Rosecrans Avenue. For retail leasing information on The Point, please visit www.thepointsb.com or contact: Jeffrey Kreshek at 310.414.5285 or jkreshek@federalrealty.com, or Bob Baker at 310.546.8144 or bob.baker@bmw-re.com.  For office leasing at The Point, contact Joe King at 310.820.5959 or jking@madisonpartners.net or Brad Feld at 310.820.5959 or bfeld@madisonpartners.net.  

About Federal Realty 
Federal Realty Investment Trust is an equity real estate investment trust specializing in the ownership, management, development, and redevelopment of high quality retail assets. Federal Realty's portfolio (excluding joint venture properties) contains approximately 20 million square feet located primarily in strategically selected metropolitan markets in the Northeast, Mid-Atlantic, and California. In addition, the Trust has an ownership interest in approximately 1.0 million square feet of retail space through a joint venture in which the Trust has a 30% interest. Our operating portfolio (excluding joint venture properties) was 95.3% leased to national, regional, and local retailers as of June 30, 2014, with no single tenant accounting for more than approximately 3.2% of annualized base rent. Federal Realty has paid quarterly dividends to its shareholders continuously since its founding in 1962, and has increased its dividend rate for 47 consecutive years, the longest record in the REIT industry. Federal Realty is an S&P MidCap 400 company and its shares are traded on the NYSE under the symbol FRT.


Brigette O'Donovan

Phone (949) 981-2473

Email brigette@babybirdcommunications.com

SOURCE Federal Realty Investment Trust